What are the primary goals of a company?

The primary goals of a company typically center around fundamental aspects of business performance and viability, which include survival, growth, and profitability.

Survival refers to a company's ability to sustain operations over time, particularly in competitive or changing market conditions. This is essential for any business, as failing to survive means it cannot achieve any other goals.

Growth emphasizes the expansion of the company's operations, which can involve increasing revenue, entering new markets, or enhancing market share. Growth allows businesses to gain a larger foothold in their industry and can lead to increased resources and opportunities.

Profitability is crucial as it signifies the financial health of a company. A profitable company can reinvest in its operations, attract investment, and provide returns to its stakeholders. Profitability ensures that the company remains attractive to investors and can fund its growth and sustainability.

In contrast, while innovation, customer satisfaction, sustainability, brand recognition, market penetration, and employee retention are all important for long-term success, they often serve as means to achieve the primary goals of survival, growth, and profitability.