What type of strategy involves daily operational activities to meet immediate goals?

The strategy that involves daily operational activities to meet immediate goals is correctly identified as functional tactics. This approach is focused on the specific actions and tasks that organizations undertake on a regular basis to achieve short-term targets and support the overall strategic plan. Functional tactics operate at a granular level, detailing how resources will be allocated and coordinated to optimize efficiency and effectiveness in daily operations.

Functional tactics are essential for translating broader strategic objectives into actionable tasks. For instance, a marketing department may implement targeted advertising campaigns or social media strategies that directly contribute to a company's quarterly sales goals. Similarly, production teams might focus on improving manufacturing processes to reduce costs and increase output, thereby supporting the organization’s immediate objectives.

While short-term objectives define the specific targets to be achieved within a limited timeframe, functional tactics provide the means or the specific actions required to reach those targets. This makes functional tactics central to the execution of strategy on a day-to-day basis. Grand strategies, on the other hand, are more comprehensive and long-term, addressing overarching goals rather than immediate operational activities. Continuous improvement, while important for fostering ongoing enhancement in processes, does not solely focus on immediate operational tasks and is more about the broader philosophy of ongoing development. Understanding how functional tactics fit into the strategic framework allows managers to