Which is an example of an intangible asset?

The correct choice highlights examples of intangible assets, which are non-physical assets that contribute to the value of a company. Goodwill represents the premium a company pays over the fair market value for another company, often linked to the acquired company's strong reputation, customer relationships, and other factors that are not easily quantifiable. A strong company reputation can lead to enhanced customer loyalty, brand recognition, and market position, all of which are crucial for long-term success and competitiveness in the marketplace.

The other options provided enumerate tangible assets, which include physical items or financial assets that can be measured in monetary terms. Raw materials and machinery are physical goods essential for production processes. Office buildings and vehicles are also tangible as they represent physical properties used in the operations of the business. Lastly, investments and cash reserves are financial assets that belong to the company and can be quantified. Hence, while those choices reflect valuable assets, they do not fit the definition of intangible assets, making the choice that includes goodwill and a strong company reputation the clear correct answer.